The Wealth Advisor: What Internet Millionaires Want

Published Wednesday, May 01, 2002

(Note: This is the second of two articles about Internet millionaires, their level of interest in various high-end products and services, and their expectations of their financial advisors.) This year, long after the Internet bubble burst, we checked back with some e-millionaires who participated in a 1999 study to see how their attitudes and actions had changed, particularly when it came to products, services — and their advisors. Last month, we wrote about the great opportunity for reps in delivering more sophisticated financial products. While most e-millionaires already had mutual funds, they were ready to move up to ...

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