Small Decencies Define Corporate Culture

Jim Donald, CEO and president of Starbucks, insists that hour-long meetings be completed in 45 minutes. As a time-management technique, this policy improves efficiency and saves untold hours. But the small decency embedded in this policy is what Donald suggests meeting participants do with the freed-up 15 minutes. “I want you to take your extra 15 minutes to call someone you usually do not contact every day,” he says. There is a philosophy of doing business that goes beyond the transfer of goods and services. It calls for a transfer of values in the form of small decencies ...

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