Seeing Green

Published Thursday, February 01, 2007

It's never been as trendy as it is right now — or as crucial, many agree — to take care of the environment. Indeed, more and more folks with funds want to invest in the future of the planet: A 2006 survey by the American Institute of Architects found that 90 percent of people surveyed would be willing to spend $5,000 more on a green home. Meanwhile, total investment in clean energy was estimated to be $63 billion in 2006, according to research firm New Energy Finance, up from $30 billion in 2004. Even Wall Street firms are ...

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